Making great fashion available to everyone has always been our thing. Through our collections we want to embrace the diversity of being human. We want you to be who you are and feel good about yourself! That's why we support and collaborate with organisations and initiatives across the globe that take a stand for things we believe in. Like gender equality, women's rights and body positivity.

With over 177,000 colleagues in 74 markets, it's fair to say that we're a pretty diverse bunch. And you know what? It's all those different people - with different ideas, backgrounds and experiences - that make us successful.

So, it doesn't matter where you're from. It doesn't matter if you're young or old. It's ok if you're all about being seen or if you're someone who prefers to blend in. With us, you can break the rules or follow them. You can be shy, brave or simply just be. No matter how different you feel or who you love: you're always welcome to shop with us and be a part of the H&M family.