Magazine

Discover our AW22 trend report.

How to create a warm and creative room for children

It's all about relaxed silhouettes, checks and expressive knitwear.

New brand H&M Move, launching worldwide August 4th, is embarking on a bold mission to democratise sportswear and get the whole world and every body moving, however they move.

As the bells are ringing for new beginnings, H&M helps get kids ready with everything they need for school start.

Crochet clothing is taking over as the number one must-have for fashionistas

Say hello to summer in swimwear containing recycled fibres — for the whole family!

Meet the mind-blowing materials, technologies and solutions paving the way to a new era in fashion.

This season, H&M collaborates with illustrator Martcellia Liunic for a colourful, creative kidswear collection, using print techniques with a lower environmental impact.