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2023-03-29

Repurposed gems

For the latest of H&M Innovation Stories, our design team trains their focus on more sustainably-sourced embellishments.

2023-03-29

Buttons with impact

Our new button initiative is improving the lives of society's most vulnerable and contributing to building a circular economy.

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2021-11-16

Fashion worth cherishing

In the latest instalment of our Innovation Stories, we’re focusing on what it feels like to love and care for something or someone.

2021-11-16

The future looks circular

A party collection like no other - designed to be treasured, shared, repaired and recycled.

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2021-11-11

Sharing is always in season

Wear. Care. Recycle.

2021-10-28

Hello, FLWRDW™

Say Hello to a PETA-approved alternative to goose down

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2021-09-09

Rewind. Renew.

Our most sustainable denim collection, yet.