jeans,denim
FEATURED FASHION

Embrace Denim: One fit to rule them all

Love jeans but have trouble finding your fit? To make the pursuit of the perfect pair easier, we asked eight fashion stars to take H&M’s new smart-stretch trousers for a spin.
  • PHOTO: Jacq Harriet
  • STYLING: Malin Gustavsson

Embrace H&M’s new Embrace fit — a smart stretch trouser that adapts to your body for a comfortable fit and flattering silhouette. Keep going to see how these ingenious trousers look on eight different women. 

jeans,denim

SONNY TURNER

The London-based model-turned-influencer Sonny Turner wears H&M’s Embrace jeans in dark denim blue partnered with a ribbed emerald green T-shirt and white strappy sandals. Follow @sonnyturner___ on Instagram.

jeans,denim

SALEM MITCHELL

California girl Salem Mitchell in light blue trashed Embrace jeans, a white mock-neck, white booties and lots of bling. Follow her on the gram: @salemmitchell

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ELIZABETH & VICTORIA LEJONHJÄRTA

The coolest girls hail from north of the Arctic Circle. Swedish sisters Elizabeth and Victoria Lejonhjärta are influencers, models and muses. Here, in washed grey and blue Embrace jeans and puffy-sleeved blouses. Follow them on Instagram: @lejonhjerta

jeans,denim

DIANA VERAS

New York model Diana Veras wears trashed Embrace jeans in light blue, paired with an embroidered sweatshirt and flip-flops. See more laidback-chic looks on her Instagram — @mynamesdiana.

jeans,denim

BRITTANY XAVIER

The fashion entrepreneur and style influencer’s favourite jeans are best worn with a crisp white shirt. Brittany wears Embrace jeans in dark denim blue. Be sure to follow her on Instagram: @brittanyxavier.

jeans,denim

GABRIELLE RICHARDSON

Art curator and model Gabrielle Richardson wears washed grey Embrace jeans with a floral blouse and black strappy sandals. Follow Gabby on Instagram: @fridacashflow.

jeans,denim

TARA LYNN

New York-based top model Tara Lynn wears her light blue Embrace jeans with a white roll neck and blue square-toe sandals. Follow her on Instagram: @taralynn

Is Embrace Denim not the fit for you? See how our girls wear straight jeans here.