Dressing for the metaverse
For the latest edition of our Innovation Stories, we’re exploring what happens when real fashion steps into the metaverse.
Our design team was inspired by the idea of digital, ever-evolving wardrobes and how they could be a new frontier towards a more circular future.The result is a collection of spectacular pieces, some made to wear IRL and some as virtual 3D filters.
Alongside creating digital pieces, our team focused on ground-breaking new technologies and innovative fabrications throughout the physical design process. Take a closer look at the collection below.
FLARED TULLE DRESS
This tulle-pumped dress is crafted in 100% recycled polyester from textiles that might have otherwise ended up as waste. All textile parts of this piece are mono-fibres to enable further recycling once the garment has reached the end of its life.
BUBBLE DRESS
This striking evening dress comes in a mono-fibre fabric made of 100% recycled polyester from textile waste. Mono-fibre textiles enable further recycling once the garment has reached the end of its life.
SEQUIN DRESS
This shimmering dress comes in 100% recycled polyester, derived from textiles that might otherwise have ended up as waste. It is embellished with 100% recycled polyester sequins from plastic bottle waste. The sequins do not have a metallic coating, which further enables recycling.
JERSEY DRESS
This trompe-l'œil print dress is made from a fabric blend of 94% recycled polyester and 6% recycled elastane. Compared to other printing techniques, digital printing is a more sustainable method that saves on water usage and energy consumption.
FLOWER MINI DRESS
Inspired by a flower in bloom, this dress achieves its gravity-defying ruffles thanks to edgings in crinoline tape. It is made from 100% recycled polyester from textile waste, collected in partnership with our garment collection programme. Garment-to-garment chemical recycling uses innovative technology that enables new fabric to be created from garments that otherwise might have ended up as waste.
PUFF MINI DRESS
Think pink! This mini dress comes in 100% recycled polyester made from textile waste, collected in partnership with our garment collection programme. Garment-to-garment chemical recycling uses innovative technology that enables new fabric to be created from garments and textiles that otherwise might have ended up as waste.
TULLE RUFFLE DRESS
This '80s-inspired tulle dress comprises 100% recycled polyester derived from textiles that might otherwise have ended up as waste. The shell fabric, lining and tulle are all mono-fibres, enabling further recycling once the garment has reached the end of its life.
ZERO WASTE DRESS
Meticulously constructed using a patchwork of panels in recycled polyester, this dress is the result of a zero-waste pattern-cutting process. No textile waste was generated during the production process, thanks to the highly efficient pattern design.
ONE-SHOULDER DRESS
Turn up the saturation with this gathered midi dress, crafted in a fabric blend that comprises 94% Cupro, a regenerated cellulose fabric made partly from cotton waste, and 6% elastane.
GATHERED MINI DRESS
Inspired by satellite images of the Earth, this romantic mini dress comes in 100% recycled polyester. The digital printing technique used is a more sustainable method that saves on water usage and energy consumption, compared to other printing techniques.
LILAC SEQUIN DRESS
This glistening mini dress comes in 100% recycled polyester, derived from textiles that might otherwise have ended up as waste. It is embellished with 100% recycled polyester sequins from plastic bottle waste. The sequins do not have a metallic coating, which further enables recycling.
EMBELLISHED DRESS
This supernova mini dress made from 100% recycled polyester is adorned with beads made of 60% recycled glass and acrylic beads made from 100% recycled materials from sources such as discarded appliances, light covers and display stands.
CUT-OUT DRESS
This little black dress was created by sewing together 100% recycled polyester ribbons for a form-fitting silhouette. All textile materials used in this piece are mono-fibres to further enable recycling.
LACE-UP CORSET TOP
This chocolate brown top features lace-up panels and comes in a 100% recycled polyester mono-fibre, derived from textiles that might have otherwise ended up as waste.
LACE-UP MINI SKIRT
Get extra with this lace-up mini skirt, inspired by looks worn by socialites and pop stars alike back in the '00s. Like the matching corset, it comes in 100% recycled polyester mono-fibre derived from textiles that might otherwise have ended up as waste.
CUT-OUT TOP
Defined by its lace-up panel and trumpet sleeves, this piece comes in a fabric blend of 94% Cupro, a regenerated cellulose fabric partly made from cotton waste, and 6% elastane.
CUT-OUT TROUSERS
Made from 92% recycled polyester, these statement trousers feature lace-up panels that run down the entire length of the leg.
PRINTED MINI DRESS
This mini dress features a marbled digital print, adapted from a satellite image of the Earth's oceans from above. It comes in a jersey-velvet finish that's made from a fabric blend of 94% recycled polyester and 6% elastane. Compared to other printing techniques, digital printing is a more sustainable method that saves on water usage and energy consumption.
RUFFLE TOP
This fuchsia halterneck top mirrors the petals of a flower in bloom. It comes in a recycled polyester mono-fibre derived from textiles that might otherwise have ended up as waste. Mono-fibre textiles enable further recycling once the garment has reached the end of its life.
HOURGLASS BLAZER
Make power moves in this tailored blazer. Cut to a structural hourglass silhouette, it comes in a blend of 33% organic silk and 67% Naia™ Renew cellulosic yarn, an innovative fibre produced from sustainably sourced wood pulp and recycled waste plastic.
WIDE TROUSERS
The matching trousers are detailed with a cut-out at the waist and comprise a blend of 33% organic silk and 67% Naia™ Renew cellulosic yarn, an innovative fibre produced from sustainably sourced wood pulp and recycled waste plastic.
SEQUIN BLAZER
This zingy blazer comes in 100% recycled polyester, derived from textiles that might have otherwise ended up as waste. It is embellished with 100% recycled polyester sequins from plastic bottle waste. The sequins do not have a metallic coating, which further enables recycling.
SEQUIN MINI SKIRT
The matching mini also comes in 100% recycled polyester derived from textile waste –– and is adorned with shimmering transparent sequins made from 100% recycled polyester from plastic bottle waste.
BEADED CROP TOP
Dazzle into the night with this tie-up halterneck top in 100% recycled polyester and embellished with transparent beads made from 60% recycled glass.
SEQUIN LEGGINGS
Turn on the flash! These glistening leggings come in a fabric blend of 94% recycled polyester and 6% elastane. They are embellished with 100% recycled polyester sequins from plastic bottle waste. The sequins do not have a metallic coating, which further enables recycling.
FAUX FUR MAXI COAT
This shaggy spearmint coat is made from REPREVE® Our Ocean recycled polyester mono-fibres sourced from ocean-bound plastic bottles. Mono-fibre textiles enable further recycling once the garment has reached the end of its life.
CROPPED FAUX FUR COAT
This faux fur coat comes in REPREVE® Our Ocean recycled polyester mono-fibres sourced from ocean-bound plastic bottles. Mono-fibre textiles enable further recycling once the garment has reached the end of its life.
PUFFER JACKET
The classic puffer jacket is given an after-dark makeover with a cropped fit, velvet texture and striking purple shade. made from 100% recycled polyester mono-fibre derived from recycled textiles that might otherwise have ended up as waste.
EMBELLISHED JACKET
This oversized bomber jacket comes in a mono-fibre fabric blend of 88% recycled polyester from textiles that might have otherwise ended up as waste, and 12% polyester. It is embellished with recycled acrylic beads and its lining also comes in 100% recycled polyester.
FAUX FUR JACKET
Inspired by swirling forests and mossy landscapes from above, this statement jacket is made from REPREVE® Our Ocean recycled polyester mono-fibres sourced from ocean-bound plastic bottles. The lining comes in 100% recycled polyester from textiles that might have otherwise ended up as waste.
EMERALD BLAZER
This oversized blazer is made from a 100% recycled polyester mono-fibre, derived from textiles that might have otherwise ended up as waste. Mono-fibre textiles enable further recycling once the garment has reached the end of its life.
EMERALD TROUSERS
To co-ordinate with the blazer, these luxe green trousers feature an elasticated waist and extra wide legs. They come in a 100% recycled polyester mono-fibre, derived from textiles that might have otherwise ended up as waste.
CUT-OUT TROUSERS
These wide-leg trousers were created by sewing together 100% recycled polyester ribbons to achieve a subtle peek-a-boo effect. All textile materials used in this piece are mono-fibres to further enable recycling once the garment has reached the end of its life.
HOODED SWEATSHIRT
Shine on with this glam sweatshirt, embellished with a futuristic swirl pattern made from 100% recycled acrylic beads. It comes in a fabric blend of 50% Texloop™ RCOT™ recycled cotton, from textile waste, and 50% organic cotton.
SEQUIN TOP
Serve modern glamour in this embellished top. Dripping with sequins made from 100% recycled polyester from plastic bottle waste, it is made from a fabric blend of 87% recycled polyester from waste PET bottles, and 13% elastane.
LACE-UP TOP
This corset-inspired top with boning comes in a 100% recycled polyester mono-fibre, derived from textiles that might have otherwise ended up as waste. Mono-fibre textiles enable further recycling once the garment has reached the end of its life.
BEADED TOP
This piece comes in a 100% recycled polyester mono-fibre, derived from textiles that might have otherwise ended up as waste. Embellished with beads made from 60% recycled glass, it ties at the back with ribbons.
CUT-OUT TOP
Sheer and fitted with cut-out shoulder details, this tank top comes in a 100% recycled polyester mono-fibre, derived from textiles that might have otherwise ended up as waste. The use of mono-fibre textiles enables further recycling once the garment has reached the end of its life.
SPIRAL HEELS
Happy hour is forever in these ultra-chic sandals. Featuring transparent flared heels and winding straps, they are made from 100% recycled polyester and embellished with recycled acrylic beads.
PLATFORM BOOTS
These chocolate brown sock boots are made from 95% recycled polyester and feature dramatic flared heels in tonal polycarbonate.
CHAIN NECKLACE
This chunky chain necklace features a detachable shell pendant and is made from 51% recycled steel, 42% recycled zinc, 5% recycled brass and 1% glass. Think of this pendant as your party amulet — for days when your look needs a little more drama.
EMBELLISHED EAR CUFFS
These textured shell ear cuffs are trimmed with teardrop rhinestones that resemble water droplets, made from 99% recycled brass and 1% glass.
RING SET
A futuristic design inspired by social media filters, this spiral ring set is made from recycled brass and is adorned with glass rhinestones. Cluster them together or wear individually depending on the vibe.
METAL TWIRL CHOKER
This swirling choker has a molten metal appearance and is made from 100% recycled brass. The use of mono-materials enables further recycling once the product has reached the end of its life.
TWIRL ARM CUFF
This swirling arm cuff is design to clasp onto the bicep for major '90s vibes and is made from 100% recycled brass. The use of mono-materials enables further recycling once the product has reached the end of its life.
EAR CUFF SET
Made from 70% recycled brass, 10% recycled zinc and 20% glass, these ear cuffs hook around the ear securely and feature dangling rhinestone charms.
MESH BODYSUIT
This bodysuit features multiple elegant spaghetti straps that pass over the shoulders and tie at the neck. It is made from a fabric blend of 87% recycled polyester and 13% recycled elastane mesh.
MESH BRA
Featuring adjustable criss-cross straps, this hot pink bra is made from a fabric blend of 87% recycled polyester and 13% recycled elastane mesh.
MESH BRIEFS
The matching hot pink briefs are also made from a fabric blend of 87% recycled polyester and 13% recycled elastane mesh.
MESH BRA
Featuring adjustable criss-cross straps, this sheer black bra is made from a fabric blend of 87% recycled polyester and 13% recycled elastane mesh.
MESH BRIEFS
The matching black briefs are also made from a fabric blend of 87% recycled polyester and 13% recycled elastane mesh.
EMBELLISHED CAP
Matching with the embellished bomber jacket, this cap is made from 88% recycled polyester and is adorned with 100% recycled acrylic beads.
SNEAKERS
With an almost amphibious appearance, these moulded one-piece sneakers serve a serious statement, made in a blend of 20% recycled EVA and 80% conventional EVA with detachable insoles.