Starting spring 2021, you'll receive Conscious points every time you purchase a Conscious item. In store, all products marked with a green hangtag are part of our Conscious concept. At hm.com, they're simply marked with the word "Conscious".

You can also earn Conscious points by:

- Recycling clothes you no longer use in our Garment Collecting program. You'll receive Conscious points in addition to a digital voucher.

- Bringing your own shopping bag. To encourage a more sustainable lifestyle, we'll reward you for bringing your own bag when shopping at H&M.- Bringing your own shopping bag. To encourage a more sustainable lifestyle, we'll reward you for bringing your own bag when shopping at H&M.

So, how does it work? Your Conscious points will transform into vouchers, redeemable with your next purchase. Sign in to check your Conscious statement on your Points history page under My Account. With your Conscious points separated from your regular points, it'll be easier for you to keep track of your more sustainable choices. If you're not already a member, join us towards a more sustainable fashion future and become a member today. It's free, fast and simple to join!

More ways to earn Conscious points, and how to spend them, will be launching in the near future.